London, UK • Jan 2023 - Present
B2B EV CHARGING, INFRASTRUCTURE AND SERVICES

Refactoring a global EV charging business’s complex software stack to help BP deliver on their strategic vision as a net-zero integrated energy company.

• Delivered critical EV charging software infrastructure solutions while refining
current and future user experience for sustainable transportation in the B2B (CPO,
Fleet), and B2C (eMSP) and B2E on a global scale.

• Spearheaded adoption of automation, detailed performance tracking and maximum
use of API integrations, reducing human error and protecting licence to operate

• Defined ways of working, policies and processes for my team of 3 while delivering on
time and on budget several business critical local and global projects across multiple pods.

London, UK • Jan 2018 - Nov 2022
B2B PROPERTY MANAGEMENT AND SUPPLY CHAIN

Specifically headhunted to redefine the product UI / UX and serve as the creative engine to visualise future pivots and build a design team within the product department. Contributed to the pivot from B2C to B2B by providing stakeholders with concept designs that redefined the product structure, which drove exponential growth.

• Built a team of 5, crucially contributing to the pivot from B2C to B2B, by providing
stakeholders with concepts designs and prototypes that woud redefine the product
structure, driving exponential growth in the following years by opening new verticals.

• Led production of concepts for future product expansions and pivots to drive fundrising efforts, which during my time exceeded £130M in 2 funding rounds.

• Built from the ground up and managed a successful design team, promoting excellence, user centered design, user testing, and best practice championing agile metodologies within the company, while delivering incremental improvements to existing features as well as entire new modules.

London, UK • Apr 2017 / Jan 2018
B2B/B2C FINANCE

Helped establishing Just’s internal brand new digital transformation and innovation division (‘Digital Garage’).

Helped defining and communicating core process for discovery and delivery of design solutions using, helping introducing Agile metodologies within the group.

Extended company brand to allow for responsive webapps with full range of reusable components, including cards, forms, dialogs, tutorials and navigation elements.

Worked closely with several internal stakeholders using lean metodologies to develop new digital experiences both for B2C and B2B, leveraging workshops and customer interviews to build detailed ux maps.

Conceptualised and designed the dashboard core components of the future company online experience.

London, UK • Jun 2016 - Dec 2016
B2B EVENTS TICKETING

Redefined the relationship between customers and big brands through events and promotions driven by social media influencers. Evaluated and defined the UX and visual direction of the product across all platforms.

• Set a much improved modular design system and visual direction for the product across
web and native mobile applications

• Trained and managed a growing design team across product and marketing

• Worked closely with key stakeholders on product vision, advocating for agile design
 processes and design thinking which led to prototyping and user testing

London, UK • May 2015 / Jun 2016
B2C IOT / SECURITY

Efficiently delivered native apps for iOS and Android in collaboration with the leadership team while in a consultancy role. Upskilled and motivated an externalised design team. Utilised proper Agile metodologies.

• Defined the product design direction working closely with the CEO to modularise the design system and reduce cost of innovation to maximise value of development time.

• Upskilled and motivated a small team of contractors on-site while working hands-on.

• Promoted a culture of meriticracy, equity and inclusivity.

• Established a simple design system, which doubled the production speed of new assets.

London, UK • Jan 2014 - May 2015
B2C TELECOMS

Explored the future of telecom software experience in a lab environment. Researched, documented, pitched, art directed and delivered a nationwide product, introducing major usability breakthrough innovations within the existing digital touchpoints line-up.

• Promoted to senior within 6 weeks of joining.

• Lead 4 projects including one of the most ambitious and successful (customer app for Romania) at the time while earning the trust of management through consistent and
measurable excellent results often bejond stakeholder’s expectations.

• Spearheaded one of the most ambitious and successful projects, earning the trust of the
 management by delivering consistent and measurable results beyond client expectations

• Constantly improved my own skills learning and testing new software and new processes
as well as engaged in personal projects regarding new ways to apply big data to user-centred and B2B services and innovative payment systems

London, UK • Dec 2013
B2C BANKING

• Collaborated on location with internal stakeholders producing a concept for a innovative banking-related product, from IA to flows to wireframes.

• Produced full visual design for the product and interactive prototype for demo and user testing (Photoshop CS6, Flinto).

London, UK • Dec 2012 - Sep 2013
B2C MUSIC

Helped define and deliver the UX for a multi platform whitelabel native app (iOS, Android, BlackBarry, Windows Mobile) with the goal to deliver curated music playlists to consumers for offline consumption leading to a big contract for O2 (O2 Tracks).

• Lead the UX for all platforms (iOS, Android, WP8, BlackBerry)

• Helped delivering on time and on budget the O2 Tracks version of the application, winning a contract with O2 with seven figures, supported by nationwide TV ads featuring Emily Sende'.

• Planned UX strategy and working closely with business, branding and devs to define long and short-term product roadmapHelped define and deliver the UX for a multi platform whitelabel native app (iOS, Android, BlackBarry, Windows Mobile) with the goal to deliver curated music playlists to consumers for offline consumption leading to a big contract for O2 (O2 Tracks). Key achievements: • Lead the UX for all platforms (iOS, Android, WP8, BlackBerry) • Helped delivering on time and on budget the O2 Tracks version of the application, winning a contract with O2 with seven figures, supported by nationwide TV ads featuring Emily Sende'. • Planned UX strategy and working closely with business, branding and devs to define long and short-term product roadmap

London, UK • Nov 2012
B2B DESIGN AGENCY

Worked closely with an anthropologist and two senior design researchers to generate market insights and visualise a set of principles for a well known consumer electronics brand looking to enter the smartphone market.

• Our work wad praised, and the company adopted our recommendations, successfully gaining a foothold in the market in the following years, leveraging halo devices and influencer coverage to build brand awareness as a gateway to more mainstream, mass market products.

Venice, Italy • Apr 2012 - May 2012
B2C HOLIDAY YACHT BOOKINGS

Led the UX strategy for the service and website while coordinating
R&D efforts

Balancing business, marketing, and technical requirements while advocating for the end-user

Conceptualised, designed, IU and style guidelines for the website, produced specs and assets for the developers

MIilan, Italy • Jan 2012 - Apr 2012
CREATIVE AGENCY

Helped defining the UX strategy for a multi-platform VOD (streaming TV) for Sky (SkyGO), which was the first of its kind in italy. Today video streaming is becoming predominant dormat for content distribution, but back in the day was a significant challenge, which paid off in a major way, especially for sport related content.

• Worked within a small but very experienced design team mainly on UX, wireframes definition (Omnigraffle) and pixel perfect visual design extension (Photoshop CS 5.5) in successfully delivering and presenting the solution to the client on time and budget.

Seattle, WA, USA • Jul 2010 - Jan 2011
CREATIVE AGENCY

• Collaborated in defining the UX strategy and UI for multiple products including websites, mobile apps, medical equipment interfaces, experimental web-based services, managements systems

• Worked with multiple agile development teams to drive feature design and helped coordinating design efforts

• Worked tirelessly to design highly usable touch-screen apps with a focus on minimalism and stunning visuals

• Design and prototype interfaces incorporating new features into the existing software architectures

• Assess business requirements and develop software interface specifications